Techno News

Artistic strokes or "doodle" that replaces Google logo seen by hundreds of millions of people. But who is the brains behind them?

Game Pac-Man, the Olympics or Huckleberry Finn to commemorate the writer Mark Twain are just a few of the many strokes used Google in their main page.

Beginning in 1998 with a picture of a stick figure appears on the letter ' o ' to indicate that the team was out of Office, now the strokes it has evolved into a unique designs and is the artistic representation of people and events.

Now there are more than 1,000 strokes. They present good events or famous people would even lesser-known, they also commemorate important days and the days are becoming increasingly interactive.

How hundreds of millions of people to be reminded again in 115 anniversary of Amelia Earhart or Gideon Sundbäck is the inventor of the zipper? On the anniversary of the 132 Sundbäck, Google puts a giant zipper on their main page.

Some strokes are made only within a few hours, while others like Freddie Mercury, took many months. Everything is created by a group of artists who were sitting in a small office in California.

' Creative ' Team Leader, Ryan Germick, says he doesn't care that his work was seen by so many people.

"The human brain is not designed to understand how hundreds of millions of people interpret things. For me the important thing is making my colleagues laugh, or learn a new technique. If it's already achieved, means I've done my job.

"We make sure that we represent art and technology as well as possible."

Kris Hom, engineers who recently joined the team Germick said the memorable for him is the praise of her mother.

Strokes to commemorate the 200th anniversary of 138 United Kingdom archeologists Howard Carter

The decision as to what is shown is the "democratic process" and more accentuated on the element of surprise.

Input from the community as well as the ideas of Google offices in other countries hold an important role. A lot of strokes made with the digital images, but also conventional tools. Artist Jennifer Hom, drawing birthday Gustav Klimt uses gold leaf and oil paint, on top of the canvas.

Unique facts behind the stroke creates "chatter laid back", said Lisa Downey Merriam branding consultant from Merriam Associates.

"Stroke it fun, interesting, humorous and mischievous, most of them relevant and sometimes menejutkan, all of which describe the personality of Google."

And as long as the company remains dominant, sketch-sketch and strokes it, regardless of whether you see it as art, design, branding, entertainment or attempts will be part and parcel of everyday internet usage activities.

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