Techno News

Technological Sophistication make something that once was considered impossible now becomes real. One is the breakthrough made by Chinese companies, which create a supermarket of augmented reality. Shopping becomes practical, time-saving and fun!

Method of shopping is increasingly sophisticated, as advances in technology. First, we have to go to the store to select and buy the goods we want. This conventional way and then developed into an message via telephone and the internet. Apparently, some time again we will shop by relying on smart phones or smartphones.

Users living came to an open space in the Office, grounds, or campus. Then, via smart phones, we can see that the space is transformed into a supermarket full of virtual food. Want to buy some of the items are available? Enter it to a virtual shopping cart. Live click the desired objects to the House!

This is the ' Yihaodian without limits ' (translation of the original title in Chinese), a grocery store, the world's first augmented reality. This plan was initiated by Yihaodian, China's largest food retailers that rely on technology in the conduct of its business.

According to the News reported by the Huffington Post and quoted detikINET recorded Thursday (18/10/12), any supermarket will have 1,200 square metre area. There will be 1,000 items are stocked and updated automatically. If viewed from a mobile phone, it looks similar to a regular supermarket. Of course without the long line at the checkout and packing groceries.

Steven Millward from the site TechInAsia says that the concept is interesting. Supermarket augmented reality combines the advantages of online shopping (speed, practicality, and delivery to the home) and acts of the commonplace do while shopping, walking around the store.

According to Millward, these methods can get rid of boredom now must click hundreds of times on the website or application to purchase goods. "As e-commerce (trading via the electronic media), but the ' e ' also means ' exercise ' (the sport)," he said.

Yihaodian plans to open 1,000 supermarkets augmented reality, starting from the province of Guangzhou and Shenzhen. However, they must be prepared to face the challenges of limited open space and acceptance from the local government. If successful and were greeted very well, this e-commerce companies can continue to thrive. Because, instead of the usual supermarket, self-service virtual establishments can be said to not require a fee.

Last year, the Yihaodian is working with the company in creating unique advertising Jieping on the subway. Those ads showing photographs of supermarket shelves with a QR code on the bottom of each object. Smart phone users can mengescan the code and ask for a Yihaodian send it to the House.

Although not mentioning the Yihaodian numbers, cannot be separated from United Kingdom retailers have been successful with similar concepts. Because such methods, the supermarket Tesco in South Korea managed to reach the online sales increase up to 130%.