Techno News

In the United Kingdom, the sale of the fixed-lens cameras has decreased. Olympus recognizes that this happened as a result of the competition compact camera with a smartphone. Then how to deal with it in the camera manufacturer's strategy?
Regarding the questions hurled at the British Journal of Photography about this, one of the players in the business of the camera that Nikon already has the answer.

"The future of technology is connectivity," said Jeremy Gilbert, group marketing manager at Nikon UK delivered a perusahannya strategy. Then, it was already answered this challenge with the release of S800c was released a few months ago.

"The camera is focussing on improving connectivity between smart device, image quality and process sharing instant traffic devices and social media platforms," he added a little promotion.

Nikon S800c himself to bring connectivity are discussed, it has been reinforced with the Android operating system. Same as Samsung Galaxy Camera, this camera also has the ability to download applications include photo-sharing to Facebook, Twitter and Instagram.

But even so, unlike the Olympus, Nikon denied any market they are crushed by the popularity of smartphones. "Cameras and Smartphones have different capabilities so that audiencenya is also different," Gilbert said.

As mentioned above, the sale of the fixed-lens camera in the United Kingdom decreased to 4.6 million in the period June 2011 until may 2012, so quoted detikINET recorded from the BJP on Tuesday (4/12/2012). According to GfK, sales in this category of cameras in the previous year was  5.2 million in the same period.

"Due to the rising popularity of smartphones equipped digital camera with high-spec, the more products that compete with digital compact camera low-cost," spokesman shot Olympus, Ayako Nagami.