Techno News

If content is King, multiscreen is the Queen. " This phrase comes from a Google study results Aug. Yes, multiscreen became the next challenge in the digital content industry.
Google's statement have a point, given the people now enjoy the content from a variety of devices, ranging from computers, mobile phones, tablets, smart TVs. It will also take effect on mobile marketing.

Said Ari Fadyl Head of Digital CRM & Siemens, the budget for the mobile marketing a brand it is now split into two. First, create a mobile application for target audience. Secondly, marketing campaign via the web.

HTML5 for multiscreen

Interestingly, HTML5 disebut-sebutnya potential into answers to the challenges of the future in multiscreen. Because at the time of making the application, each time there are different screen sizes or different handsets, developers have to create again.

"Well, if the resource is limited to develop multiplatform application, we recommend that you go to the web approach. Develop adaptive website with HTML5. Want to screen any size, any handset, information will perform flawlessly, "he explained.

But Ari found in one of the sessions at the Indonesia Internet Show 2011, at the Grand Hyatt Hotel, 5-6 December 2012, revealed that each have advantages and disadvantages.

The mobile application on your phone, he thought it would be more rich experience. This is because the application is equipped with sensors that can ' talk ' with phone features such as a camera or GPS.

"For example the exclusive application call Taxi Blue Bird at the Nokia Lumia 920. After the message tracking can taxi taxi position already where. How many yards again for us, "he said giving the example.

Compared with his opinion on the web, content is usually limited to text, images and video. However, the advantages and disadvantages of this pass is returned again to the purpose of a brand that will do the marketing campaign.

"In the future, not a matter of mobile only. Our mindsets, mobile phone, but it's not only that. Within two to three years away, multiscreen is named after him, "he said.

He gives an overview, in the United States have discussed how a brand can present information on a variety of devices equally. Will be dizzying if each platform should apply, while its limited resource.

"So why would trennya people a bit impartial to HTML5, because in the future will be a lot more of the screen. Google, for example, had a futuristic glasses. How to appear on the screen on a pair of glasses. It's a new platform again, "simpulnya.